[Reprints by The DeSean Jackson Foundation, 12/11/2014, 3:00 P.M.]

Recently, Modern Harts | Love Matters & Shade The Homeless hosted their very first Charity Event, The Love Matters Charity Campaign & Red Carpet event (Main Event: Open Photo Shoot) to help raise money for the ongoing Shade The Homeless project.

The event was a huge success with celebrities such as NFL Wide Receiver of the Washington Redskins, Desean Jackson, Actor Melvin Jackson Jr., Actress Anissee Michelle, Celebrity DJ Deejay Spark, Rapper Young Chris and Young Sam in attendance to name a few.

DeSean Jackson, Washington Redskins

Shade The Homeless is registered with the IRS as a 501(c)3 non-profit organization and all donations are tax deductible. For general donations please visit gofundme.com/ShadeTheHomeless

ARIES Jones and Ashli Reeves, owners of Modern Harts | Love Matters™ (Exclusive Headwear Brand of Southern California) has teamed up once again to make another positive impact on the world that will not only touch your heads but also your hearts. This time, to launch a not-for-profit charity organization and project that provides Headwear to the homeless. The organization named Shade The Homeless™ has started it’s mission off by servicing the homeless community in the homeless capital of America, Los Angeles, California, with hopes to turn the organization into a nationwide charity organization. The dynamic duo continues to find new and innovative ways to spread love and share their creed & message of inspiration that “Love Matters™” not by words alone, but also through actions of service, hard work, dedication and giving, while allowing the general public to be equal contributors to changing lives. They feel everyone should be a part of something meaningful and a part of something that matters. “Love matters. And Love is action. We are taking action. We are leading by example”, says the duo.

Why Shade The Homeless?

1 out of every 3 homeless people in Los Angeles is under the age of 18. There are 48,000 people living on the streets, including 6,000 veterans in Los Angeles, California alone.

The Homeless are faced with a myriad of problems every day, but the basic problem is the need for personal shelter, warmth and safety. It’s easy to take these types of things for granted when you have them, but these things are literally vital to ones survival.

The lack of food, shelter, clothing, hygiene products, and sanitation facilities for washing & cleaning can have a domino effect that raises serious health concerns. Those that are homeless are at a higher risk for Hypothermia during the cold and rainy seasons, as well as Skin Cancer due to increased exposure to the sun in the Summer time.

Dermatological care in the homeless and impoverished, under-served populations, is rarely described when considering the problems the homeless face, but still, the wide prevalence of skin concerns in this population do in fact exist.

With limited access to healthcare and preventative resources, the Shade The Homeless™ mission is to be able to donate those small necessities such as Head-wear to aid in the possible prevention of these life-threatening skin concerns. We eventually wish to expand the project by being able to donate other forms of “Shade” i.e. Tents, Umbrellas, Sleeping Bags, etc. in the future. By providing warmth in the cold, and shade in the day, we are showing the less fortunate that we are aware and we care.