FOR IMMEDIATE PRESS RELEASE

October 20, 2015

Cinnaminson High School, a four-year public high school, of Cinnaminson Township in Burlington County, New Jersey, will be teaming up with the DeSean Jackson Foundation (DJF), on October 30th to host its 2015 inaugural “Purple Out” to raise Pancreatic Awareness.  The DeSean Jackson Foundation was founded by former Philadelphia Eagle and present Washington Redskins’ wide receiver, DeSean Jackson, and his mother, Gayle, in 2009, after DeSean’s father, William “Bill” Jackson died from Pancreatic Cancer.

Michele Iaconelli, Cinnaminson High School, English and Psychology teacher, states, “We are so excited to host a “Purple Out” at our home football game with Burlington City, on October 30th.  The cheerleaders will be wearing purple bows and the football players will be wearing purple sweat bands on their wrists.  In addition, we have purple leis for the band members to wear; and, purple ribbon bandanas to sell to raise donations for Pancreatic Awareness.  The Student Council officers will be walking around the stands with purple on also”.

Gayle Jackson, President, of the DeSean Jackson Foundation, was extremely emotional when she was approached by Cinnaminson High School principal, Darlene Lellewelln, about hosting a “Purple Out”.  Gayle stated, “We lived five minutes from the school for several years while DeSean was a Philadelphia Eagle.  The parents and students were are neighbors and friends; and, we launched our first anti-bullying campaign at Cinnaminson High.  We are humbled and honored. They know our pain, passion and purpose. They know our hearts.”

“Purple Out” is a national initiative that was developed by DJF in partnership with the faculty and students at Andrew G. Schmidt Middle School, Fenton, Michigan that empowers students to be change agents by advocating for Pancreatic Awareness, crucial funding for research; and, petitioning the NFL for an annual “Purple Out”.  DeSean and Gayle cultivated a culture that encourages the youth to utilize DeSean’s national platform as an elite, professional athlete to “Be the Change You Want to See in the World” by teaming up with DeSean.  “One Team, One Purpose” is DeSean’s concept for mobilizing youth across the nation regardless of their NFL team affiliation to join the Jackson family in this fight.

DeSean Jackson & Cinnaminson Students

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About Pancreatic Cancer

Pancreatic Cancer is the 4th leading cause of cancer-related death for both men and omen in the United States, and its the 11th most commonly diagnosed cancer in men and 8th in women.  In 2015, 48,960 Americans will be diagnosed with Pancreatic Cancer and 40,560 will die from this disease.  Seventy-two percent (72%) of patients will die within the first year of diagnosis.  African-Americans have the highest incidence rate of Pancreatic Cancer, between 31% and 65% higher than the incidence for other racial/ethnic groups.  Pancreatic Cancer is very aggressive; there are no early detection methods; and, there is no cure.

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Media Contact:  Michele Iaconelli, Cinnaminson High School, 856-829-7770.

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