Gayle Jackson: 2017 Single Mom’s Planet – Sports Mom of the Year



4th Annual Single Mom’s Awards


“Single Moms Planet Sports Mom of the Year Award”

We are proud to announce that we are honoring Gayle Jackson with the 2017 Sports Mom of the Year Award. Gayle is the Co-Founder and President of the DeSean Jackson Foundation, founded in 2009 to raise Pancreatic Cancer awareness, after her husband, Bill, died from Pancreatic Cancer while her son, DeSean Jackson, was a rookie with the Philadelphia Eagles. The mission of the foundation is: To advance the common good by caring, cultivating, collaborating and advocating–One Team, One Purpose.

To date, DJF is one of many business ventures developed by DeSean and Gayle Jackson; but, the only non-profit entity in their diverse portfolio of interests and holdings. Gayle takes a considerable amount time and effort to keep DJF a separate, distinct brand with no encumbrances from DeSean’s personal or professional interests. DJF is a public charity that has been incorporated in each NFL city where DeSean plays with the intent and purpose to improve the quality of life for those in need, acceptance, sensitivity and tolerance through their unique brand and DeSean’s status in the NFL; and, the Jackson family is truly hands on. This requires a complex strategy of re-branding from the NFL franchise markets of the Philadelphia Eagles, Washington Redskins, Tampa Bay Buccaneers; and, as always their home base in Los Angeles, CA. Gayle also oversees all of DeSean’s professional and personal endeavors, brand and image as his mother, manager and business partner.

In 2013, the Jacksons were successful in bringing the documentary The Bill Jackson Project: The Making of a Father’s Dream to fruition. It was the result of 18 years of Byron Jackson documenting every aspect of the making of his NFL All Pro brother, wide receiver, DeSean Jackson, from Pop Warner to the NFL Pro Bowl; and, the rocky journey of a family to stay together through it all, despite their differences and in the face of mounting pressure; and Bill Jackson’s battle with Pancreatic Cancer.  The documentary was distributed by several major cable outlets, Wal-Mart, Amazon, Target and was selected for viewing at the prestigious San Francisco Black Film Festival XL, June 13th – 16th, 2013.

In 2015, BET debuted the unscripted, reality show, DeSean Jackson: Home Team, which one again profiled the Jackson family living the atypical everyday lives of a NFL family who’s matriarch is a single, phenomenal woman who leads a team of female associates who manage the personal and professional affairs of a high-profile professional athlete.  Gayle received numerous accolades for her honest depiction of the obstacles, pitfalls, uncertainty and truth about the reality of being an NFL family; and, especially being a mother of a NFL player—her strength, resolve and brutal honesty.  The reality show was filmed during NFL off-season and aired for one cycle on BET.

DeSean, A’Dreea, Byron, Gayle Jackson

Credit: BET, DeSean JacKson: Home Team

On June 16, 2017, the long-awaited Tupac Shakur biopic, All Eyez on Me, (another Jackson business venture) will be released. DeSean, is an investor, movie producer and has a cameo role.  Gayle states this is part of God’s plan for transitioning her son for life after football with her blessing and support. Evidence of the values and virtue instilled in DeSean by his mother.

Gayle is a graduate of Duquesne University, Pittsburgh, PA, former probation officer for Allegheny County, Pennsylvania, and was formerly employed at Warner Bros and Capitol Records, Los Angeles, CA in the legal, marketing & artist development (domestic & international) departments; Ron Sweeney, Esq. who managed Kylmaxx, Alexander O’Neal, Cherrell, The Time, BabyFace and others; and, Patrick Raines & Associates who managed Al Jarreau and other artists.

Gayle has been profiled numerous times during DeSean’s tenure in the NFL in regards to her work as a former board member, of the Professional Players’ Mothers Association (PFPMA); NFL Mom’s Read Across American Program, the Pancreatic Cancer “Purple Out” and as her son’s liaison with the NFL, NFLPA, Philadelphia Eagles and Washington Redskins. She was also profiled in Ebony magazine in its special Mothers’ Day edition that highlighted prominent NFL players and their mothers; and, was one of the recipients of the 2015 Beauty In/Beauty Out (BIBO), Los Angeles, phenomenal women awards.



DeSean Jackson: 4TH Annual Celebrity Softball Game, June 11, Bowie, MD


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Softball Classic

Post By:  Joie Adams, The DeSean Jackson Foundation, 6/6/2016

Please join DeSean Jackson, of the Washington Redskins, and his friends from the NFL for their 4th Annual Celebrity Softball Game, in Bowie, MD, on Saturday, June 11, 2016. The purpose of the annual event is to raise awareness and funds for prosthetics and orthotics for our nation’s heroes as elite NFL players compete against the Amputee Warrior Softball Team.

Where:  Prince George’s Stadium, Crain Highway, Bowie, MD, Gates Open: 6:00 P.M.

About the Wounded Warrior Amputee Softball Team

The Wounded Warrior Amputee Softball Team represents some of our nation’s bravest and most determined heroes, soldiers and veterans. These men have sustained severe injuries resulting in amputation, and through extensive rehabilitation, they have become competitive athletes again, playing against able-bodied teams in exhibition games across the country.

Their armor now includes prosthetic legs and arms, along with extreme perseverance and attitude. Together they are the WOUNDED WARRIOR AMPUTEE SOFTBALL TEAM.

Martin Luther King, Jr. – Day of Service


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Day of Service


The Martin Luther King Jr. Day of Service is a way to transform Dr. King’s life and teachings into community service that helps empower and strengthen local communities.


One Team, One Purpose!

One Team, One Purpose!

DeSean Jackson, CEO,  DeSean Jackson Foundation, and a Washington Redskins wide receiver, appeals to Washington Redskins’ fans, local corporations; and, individuals to become engaged in service activities to honor Martin Luther King Jr. on the federal holiday to support volunteer projects across the DMV. Please  turn out and ‘turn up’ at your local community events in memory of Dr. Martin Luther King, Jr. on Monday, January 18, 2016.

Visit the MLK Day of Service website for more information on how you can get involved and make the King Day of Service, “A Day On, Not a Day Off!”


Dr. Martin Luther King Jr. once said, “Life’s most persistent and urgent question is: ‘What are you doing for others?'”


For More Information:

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DeSean Jackson: EA Sports Madden NFL Football Night, Franklin Middle School, Chantilly, VA


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[Repost by JLA, The DeSean Jackson Foundation, 12/17/2015]

EAS Night

Ahmad Nassar, President, NFL Players Inc., invited several Washington Redskins, Darrell Young (FB) #36; Morgan Moses (OT) #76; and, DeSean Jackson (WR) #11 to join him at Franklin Middle School, Chantilly, VA to promote EA Sports Madden NFL: Football by Numbers, an educational game that combines football and math.


Ahmad Nassar acquire the position as the new President, of NFL Players Inc, in February 2015 after Keith Gordon stepped down. Nassar joined NFLPI in 2009, most recently serving as executive vice president of business affairs and general counsel. Nassar has overseen the organization’s major legal and business initiatives, including negotiating with partners such as Electronic Arts, NIKE, Panini and ESPN. He also led negotiations on NFLPI’s landmark 10-year commercial agreement with the NFL. “I am grateful for the opportunity to serve our players, partners and staff as the next President of NFL Players Inc.,” said Nassar. “NFLPI has seen growth through partnerships as well as expanded into new and creative deals, benefiting our players, partners and the entire business of football. We hope to continue building on that momentum and branching out into other areas, including new technologies.” Nassar received his JD from the University of Chicago School of Law and graduated with distinction from the University of Michigan where he earned a bachelor’s degree in economics. Immediately following his graduation from law school, Nassar served as law clerk for the Honorable Denise Page Hood in the Eastern District of Michigan.


DeSean Jackson, Washington Redskins’ wide receiver, and his foundation, The DeSean Jackson Foundation, have partnered with and acquired sponsorships from the Electronic Arts Foundation and EA Sports for several years. “I was honored and humbled to be selected by President Nassar to play an integral role in the launch of EA Sports Madden NFL: Football by Numbers which educates and empowers youth through cutting edge technology” states Jackson.

Darrell Young


About NFL Players Inc.

NFL Players Inc. is the licensing and marketing subsidiary of the NFL Players Association. NFLPI has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFLPI is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, please visit

About NFL Players Association

The National Football League Players Association (NFLPA) is a non-profit, professional sports union that protects the best interests and welfare of all NFL players. It serves as the exclusive bargaining agent for all NFL players in collective bargaining. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA is governed by a Board of Player Representatives, acting in accordance with the NFLPA Constitution and federal labor laws. The NFLPA’s responsibilities include: Representing all players in matters concerning wages, hours and working conditions and protecting their rights as professional football players; ensuring that the terms of the Collective Bargaining Agreement are met; negotiating and monitoring retirement and insurance benefits; providing other member services and activities; providing assistance to charitable and community organizations; and enhancing and defending the image of players and their profession, on and off the field. For more information, visit

More About the Event:

About the DeSean Jackson Foundation

Please visit,

DeSean Jackson Foundation: Donates Books to 92nd Street Elementary, Los Angeles, CA (Watts)


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Dr. Currie and GayleGayle Jackson and Dr. Priscilla Currie, Principal

December 12, 2015


Contact: Gayle Jackson, President, The DeSean Jackson Foundation,

DeSean Jackson, CEO, of the DeSean Jackson Foundation and a Washington Redskins’ wide receiver; and, his mother, Gayle, President, of the DeSean Jackson Foundation made an in-kind donation of brand, new books to the 92nd Street Elementary School, Los Angeles, CA (Watts), as part of their foundation’s holiday giving program.


Dr. Priscilla Currie, Principal, at 92nd Street Elementary, Los Angeles, graciously accepted the donation for the school library on behalf of her students who were in dire need of current, age appropriate, ethnically diverse reading materials.

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Gayle Jackson states that it was extremely important to my son, DeSean, that our foundation enhance our programs and services to include a component to promote literacy so we made several book donations to school in the Washington Redskins’ franchise market this year; and, he desired to also select a school in Los Angeles to be the recipient of a holiday giving book donation; and, 92nd Street Elementary, in Watts, was chosen. The school is one of several schools that Gayle Jackson tours during the football off-season with NFL Moms and the Read Across America program. The books were received prior to the holiday break because DeSean said it was imperative to encourage students to read with their entire family during the break from school; stay out of trouble; and, exercise your body and mind.

NFL Moms Read Across America

NFL Moms Read Across America

Needs Assessment:
In America’s public high schools, 45% of black students and 43% of Hispanics (as compared to 22% of whites) drop out before their classes graduate. Dropout rates are especially high in urban areas with large minority populations, including such academic basket cases as the District of Columbia (57%), Trenton (59%), Camden (61.4%), Baltimore (65.4%), Cleveland (65.9%), and Detroit (75.1%).

Of those black and Hispanic students who do manage to earn a diploma, a large percentage are functionally illiterate. Black high-school graduates perform, on average, at a level that is four academic years below that of their white counterparts. Of all graduates in the class of 2011, only 11% of blacks and 15% of Hispanics were proficient in math, as compared to 42% of whites. Similarly, just 13% of blacks and 4% of Hispanics were proficient in reading, versus 40% of whites. As political science professor Lydia Segal notes in her book, Battling Corruption in America’s Public Schools: “It is in cities such as New York, Chicago, Los Angeles, Detroit, and Philadelphia where the largest numbers of children cannot read, write, and compute at acceptable levels and where racial gaps between whites and blacks and Latinos are widest. It is in large cities that minority boys in particular, trapped in poor schools, have the greatest chance of flunking out and getting sucked into the downward spiral of crime and prison.”


For more information about the DeSean Jackson Foundation, please visit:


Dear Mrs. Jackson,

I would like to take the opportunity to thank you and DeSean for your generous donation. What greater gift than to put books in the hands of children? You donation is greatly appreciated and needed.

Heartfelt thanks,

Priscilla Currie
92nd Street ES

“Believe in your best…have a goal for the best, never be satisfied with less than your best, try your best, and in the long run things will turn out for the best!” –Unknown

Congrats, NFL Mom Gladys Bettis, 2015 Woman of Courage Award Recipient

Gladys Bettis, 2015 Recipient

Gladys Bettis, 2015 Recipient

Vincentian Academy Honors Gladys Bettis, Others For Courage, Selfless Service
December 9, 2015 4:55 PM By Rick Dayton, CBS Pittsburgh
[Re-Post by the DeSean Jackson Foundation, 12/10/2015]

PITTSBURGH (KDKA) — For the past four years, Vincentian Academy has been honoring men and women from Pittsburgh for their selfless service, and this year is no different. This year’s honorees are working to make Pittsburgh a better place.
One of the honorees is, Gladys Bettis, an NFL Mom, who mentors and nurtures new NFL Moms when their sons are drafted into the league. Mrs. Bettis was honored, at a banquet in Pittsburgh, as the 2015 recipient of the Vincentian Academy “Woman of Courage” award for her courageous battle against breast cancer; and, the work she does in the community supporting other women through their various stages of breast cancer.
“I didn’t feel that I was worthy of this,” said Gladys Bettis. But the mother of Hall of Fame running back, Jerome Bettis, is the Woman of Courage Award winner. She says she wasn’t sure how courageous she was until winning her battle with breast cancer. “I heard Jerome say, “My mom is so strong.” I knew I was a little strong. I didn’t realize I had the strength that I do. I do have it and I’m just so blessed to be here,” said Gladys Bettis.


DeSean Jackson, CEO, of the DeSean Jackson Foundation; and, his mother, Gayle Jackson, extend their sincere congratulations to Mrs. Gladys Bettis, the recipient of this prestigious award.

Extreme Skins Tailgate – PIG Roast – RAISED $905.00 For the DeSean Jackson Foundation


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December 10, 2015

Media Contacts: Gayle Jackson, President, DeSean Jackson Foundation;

December 8, 2015 (11:08 a.m.)

[Re-Post and Update, 12/10/2015]

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DeSean Jackson, CEO, of the DeSean Jackson Foundation (DJF); and, his mother, Gayle Jackson, President, of the DeSean Jackson Foundation, extend their sincere thanks for the unconditional love and support of the Extreme Skins Tailgate fans who worked diligently and hard to raise $905.00 for The DeSean Jackson Foundation.

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DeSean Jackson states that he is humbled and honored to have DJF be chosen as the charity of choice for their holiday giving; and, applauds the group for their history of supporting numerous non-profit and public charities that include the individual passion and purpose of Washington Redskins’ players off the field.

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Mrs. Christie Lopez, Co-Founder, of the Extreme Skins’ Tailgate, presented the proceeds from the event to DeSean Jackson at DeSean’s annual, “Shop with a Jock” event, at the Wal-Mart, in Sterling, VA.  Ms. Lopez also volunteered at the event and states that it was very moving seeing Jackson interact with the children; and, the Redskins’ players who came out to support DeSean and his foundation.

Official Extremeskins Tailgate & PIG Roast was held on December 7, 2015

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Christie and Doug, Extreme Skins, Co-Founders

Chris and Christie, Extreme Skins TailGate, Founders


The Extremeskins Tailgate has become an institution at Fedex Field, and it is because of all the members involved. The dedication, hard work and investments by folks year in and year out is second to none. This tailgate is getting bigger every year and is well respected because of our passion, our friendly welcoming environment and the charity we do. The Redskins organization has recognized our contributions and how we present ourselves and because of that, has recognized our tailgate as official Redskins Fan Captains. We continue to strive to do our best as the best tailgate at Fedex Field!

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Once again, the Extremeskins Tailgate will have containers available for the Extremeskins Charity Funds. There will be one container for our charity of choice for this game; and, the recipient will be The DeSean Jackson Foundation. Please donate what you can; and, the funds will be presented to the foundation on Monday, December 8, at the DeSean Jackson: Shop With A Jock annual event for vulnerable youth, at the Wal-Mart, in Sterling, VA, at 5:30 p.m.

What An Extreme Skins Tailgate?

We are a gathering of die hard Washington Redskins fans who love to come together and have a good time out in the lots before and after the game. Our tailgate has become a very popular point at Fedex Field, and we have been featured in numerous media broadcasts. If you like to eat great food and enjoy tasty beverages while playing games, listening to tunes and chatting about the burgundy and gold with fellow die hard fans, then this is the place for you!


Who Do I Contact?

You can get almost every question answered by posting in this thread, but if you have any specific questions or concerns, please contact Huly or myself via PM or by emailing: or



For More Information About The DeSean Jackson Foundation, please visit,
Contact: Gayle Jackson, President, or Joie Jackson, P/R and Media Relations E-Mail:

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DeSean Jackson: 2015 Shop with a Jock – New Event Photos

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2015 DeSean Jackson: Shop with a Jock – Photos from tonight’s event.


Thanks to Everyone who played a role in this huge, successful event. Many of whom, worked extremely hard for many hours and want no public acknowledgement; the Washington Redskins; and, the players who took time away from their families to support my son, DeSean, and the DeSean Jackson Foundation. The DeSean Jackson Foundation is a 501 (c) (3), public charity that continues to thrive through a caring community that aligns with our passion and purpose.


As my son, DeSean, always says, “It’s not about me, it’s about the kids”. Have a Very, Merry Christmas; and, thank you for your loving kindness. – Gayle Jackson, President, The DeSean Jackson Foundation.







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DeSean Jackson: Annual Holiday “Shop with a Jock” Event, Tuesday, December 8, 2015


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December 4, 2015

Contact: Gayle Jackson, President, the DeSean Jackson Foundation,

The DeSean Jackson Foundation, is partnering with the Wal-Mart Foundation, for the third annual “DeSean Jackson: Shop with a Jock” holiday event, Wal-Mart, 45415 Dulles Crossing Plaza, Sterling, VA 20166, on Tuesday, December 8, at 5:30 p.m.

DeSean Jackson Washington Redskins (Photo donated by the Washington Redskins)

DeSean Jackson
Washington Redskins (Photo donated by the Washington Redskins)

DeSean Jackson, CEO, of the DeSean Jackson Foundation, and Washington Redskins wide receiver Washington Redskins, will be hosting the “Shop With A Jock” event for 50 youth. The youth were selected by an independent, referral source that identified the youth from criteria based on family income, need and at-risk factor.

Each youth will be given a $100 Wal-Mart gift card for a personal shopping trip with DeSean Jackson and several Washington Redskins’ players. Jackson and his teammates will mentor the youth during the shopping trip on life skills, financial literary and, “Be the Change that You want to See in the World”. Jackson states that he enjoys seeing the smiles on the kids’ faces when they get their own $100 Wal-Mart gift card; then, the reality check when they have to budget by learning a ‘life lesson’ of how important it is to keep your “paper straight”, it’s not all about ‘the Benjamin’s’ and bling bling lifestyle of a professional athlete.
Gayle Jackson, DeSean Jackson Foundation president, states it is easy for the NFL players who volunteer their time for this event to make reach these children in a manner that no one can in a life-changing experience. We have been privileged to be affiliated with awesome NFL franchises that have supported our foundation and given us the platform to sustain and grow. We are humbled and blessed.
The Wal-Mart Foundation provided a $2,500 grant to the DeSean Jackson Foundation for the purchase of twenty-five (25) $100 gift cards for the event. DeSean Jackson, states that in the past the gift cards and shopping for the additional 25 youth was raised through monetary donations from the NFL players who participated in the event, Jackson and the DeSean Jackson Foundation.
Jackson hopes that his fans and sponsors will continue to support the event this year by making donations of Wal-Mart gift cards to match the Wal-Mart grant in various amounts either by forwarding to DeSean at the Washington Redskins or bringing directly the event where an authorized DeSean Jackson Foundation representative will be present.
The Wal-Mart store will be open to the public during the “Shop for the Jock” event to do their holiday shopping while the event is being held so we encourage Washington Redskins’ fans and media to come support DeSean Jackson and his fellow Washington Redskins’ players while they donate their time to give back to the community while impacting the lives of vulnerable children and families in our community.

For Additional Information:

Event Venue: Wal-Mart, 45415 Dulles Crossing Plaza; Sterling, VA 20166 (571) 434-9434

Contacts: Wal-Mart, Personnel Department – Bill and Peggy; Sagar, Store Co-Manager

Contact: Gayle Jackson, President, the DeSean Jackson Foundation,

For More Information About the DeSean Jackson Foundation, please visit:

Photos from previous DeSean Jackson Foundation, “Shop With A Jock“, Events:











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Press Released Filed by: JLA, The DeSean Jackson Foundation.



DeSean Jackson Foundation Donates $10,000 to John Hopkins University, Pancreatic Cancer ReSearch Team


November 25, 2015

[Post by:  J.L. Adams, the DeSean Jackson Foundation]

Gayle and DeSean Jackson, of the DeSean Jackson, held a press conference at the Washington Redskins’ facility to make a public statement about National Pancreatic Cancer Awareness Month; and, to make a $10,000 donation to John Hopkins University for research in memory of DeSean’s father, William Jackson, who died from Pancreatic Cancer in 2009 when DeSean was a rookie with the Philadelphia Eagles.

Gayle Jackson, President and DeSean Jackson, CEO, DeSean Jackson Foundation

Gayle Jackson, President and DeSean Jackson, CEO, DeSean Jackson Foundation

Gayle Jackson,  Dr. Ralph Hruban, M.D., DeSean Jackson

Gayle Jackson, Dr. Ralph Hruban, M.D., DeSean Jackson

John Hopkins University, Pancreatic Cancer Research Team

John Hopkins University, Pancreatic Cancer Research Team

The Multidisciplinary Pancreatic Cancer Team at Johns Hopkins is committed to providing the highest level of care to individuals suffering from pancreatic cancer and related conditions. The team is comprised of many of the world’s leading experts in pancreatic cancer. Surgeons at Johns Hopkins have performed over 3,000 Whipple resections, more than any other institution in the world.

History of The Sol Goldman Pancreatic Cancer ReSearch Center

The Sol Goldman Charitable Trust, a New York-based philanthropy endowed The Sol Goldman Pancreatic Cancer Research Center at Johns Hopkins in 2005. This center supports a multi-disciplinary team of physicians and scientists. The gift of $10 million to endow the center, one of the largest ever to a pathology department, represents the remarkable vision of Jane Goldman, a New York real estate developer. After losing her mother, Lillian Goldman, to pancreatic cancer in 2002, Jane decided to take action against the disease that took her mother’s life. With the help of her husband, Dr. Benjamin Lewis, the family approached the team at Johns Hopkins with the goal of endowing a pancreatic cancer research center that would not only combat this terrible disease, but would also honor the legacy of Jane’s parents, Sol and Lillian Goldman.
The newly endowed center is named The Sol Goldman Pancreatic Cancer Research Center. Sol Goldman started the family real estate business at the age of 17. He and Lillian were married when Lillian was 18, and together they built extensive real estate holdings including, briefly, the Belvedere Hotel here in Baltimore. The Sol Goldman Charitable Trust is an independent foundation established in 1988 in New York City to support the arts, education, the environment, health organizations, human services, and Jewish agencies.
One of the remarkable aspects of this gift to Johns Hopkins is that the Goldman family does not have historic ties to Hopkins. Instead, the family had the vision and selflessness to go beyond their native New York to seek out and support the leading pancreatic cancer research group. The group’s team approach, past record of success, and desire to pursue novel ideas all attracted the Goldman’s to Hopkins.
The Center is directed by Dr. Ralph Hruban, with leadership representation from the departments of Surgery, Oncology, Radiation Oncology and Radiology. Institutional leadership and the Goldman family will help guide the Center.
In addition to Dr. Hruban, this multi-disciplinary center includes Drs. Nita Ahuja, Syed Ali, John Cameron, Marcia Canto, Michael Choti, Ross Donehower, Frederick Eckhauser, Jim Eshleman, Eliot Fishman, Michael Goggins, Joseph Herman,Chris Iacobuzio-Donahue, Liz Jaffee, Scott Kern, Alison Klein, Dan Laheru, Steven Leach, Anirban Maitra, Martin Makary, Timothy Pawlik, Marty Pomper, Chris Wolfgang, Matt Weiss and Lei Zheng. The group also has a number of exciting collaborations with additional investigators in the Institute for Genetic Medicine and the School of Nursing at Hopkins. The secret to the success of the center has been the interaction of individuals with diverse backgrounds collaborating in a multi-disciplinary way using unique skills to tackle the same enemy.
With the recent severe decline in NIH funding, gifts such as this are essential to our efforts to fight pancreatic cancer. Thanks to this extremely generous family, we can be assured that the war against pancreatic cancer will continue for years to come. Income from the endowment will be used to support novel pancreatic cancer research. Each year a request for applications will be distributed to all scientists throughout Hopkins, soliciting their interest in applying for research funding in the field of pancreas cancer. These grants will be reviewed by a scientific advisory board which will award funding to projects that hold the most promise.