NFL players sport pink cleats for Breast Cancer Awareness month
The NFL and each team promotes some incredible fundraising during National Breast Cancer Awareness Month, which is observed each October in the United States. Almost all of the franchises donate money to local hospitals and research groups, and many host events as wide-ranging as star-studded galas and meet-and-greets with players for survivors.
The league also encourages young football players and coaches to sport pink gear to raise awareness in their communities, whether it be their jerseys, gloves or helmets.
If you’d like to get in on some star athlete memorabilia, the league is also running an auction throughout the month featuring pink cleats and other gear worn by players across the country. The proceeds from the rosy items will be donated to the American Cancer Society’s Community Health Advocates National Grants for Empowerment program, which both educates women on the signs of breast cancer and offers mammograms to those in need.
Through the course of the NFL’s partnership with the cancer research nonprofit, the pair has raised more than $3 million, often from the sale of pink products at games and auctions.
No matter which team you support, everyone is in the fight against breast cancer together. You can find out about your team’s programs and efforts here, and be sure to check out the NFL Pink site for the auction and other information on the fight against this disease.
[Note: DeSean Jackson will wear several pairs of pink cleats during the month and all will be donated to auction off to the highest bidder with 100% of the proceeds going to Breast Cancer Awareness. He has also chosen to wear the signature “Critical Catch” knit hat to raise attention to Breast Cancer Awareness and donned this hat during the Steeler game, at Heinz Field, Pittsburgh, PA.]
DeSean Jackson sports pink cleats in observance of National Breast Cancer Awareness